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http://ajgericke.blogspot.com/2009/10/pb-american-tradition.html#comments

More is better, the truth about serving yourself.

We love to serve ourselves. From buffet's to yogurt bars America is obsessed with bigger is better. Why do we go crazy over places that allow us to make our own decisions and select the quantities that we want or think we need? America loves choice and when it comes to self serve ice-cream and yogurt there is no exception. People love the freedom of serving themselves and choosing exactly what and how much they want. We have become infatuated with the self serve world. America loves frozen yogurt and we love make it ourselves.

Where I come from in the central valley we do not have many speciality shops or frozen yogurt stores. All we have is a few mom and pop owned ice creamery's and a dinky TCBY's. Until moving to Long Beach I have never seen a store where you can pick and choose your own yogurt while actually serving yourself. It is amazing. There are so many choices and you feel as though there are endless possibilities. Nothing can come between you and your selections. No one is there to tell you that is too big or you can only have one flavor. You can have it all. In this case as the saying goes "you can have your cake and eat it too." I was astonished by the way people loaded there huge 16oz. bowls with 8 different flavors, then piled on the toppings as though they had never eaten frozen yogurt in their lives. It was overwhelming to see all this yogurt compiled into one bowl at a time. So many calories jammed packed into one huge bowl of sugar and sweetness.

There is no small bowl or mini bowl, there is only big and bigger. The bowls almost play with your mind. You are forced to get a large container yet even though you are y not very hungry you feel the need to feel the bowl up completely. Without filling the bowl up all the way it looks empty and hallow. Nobody wants a pathetic bowl of delicious frozen yogurt. And besides bigger is better! Right? I feel that we as Americans are in love with the freedom to choose our own toppings and pick our own flavors. Plus since we are the ones making it ourselves it does not seem as expensive when we pay for it. Imagine this you load down the bowl with all of your favorite flavors and hundreds of delicious toppings and sauces. It is finally your turn to pay and your place your masterpiece on the weighing machine, the price is a bit steep but you don't even care because you made this all on your own. Suddenly nothing matters anymore, the price is insignificant and all you can think about is the delicious creation you have just concocted.

We cram all of the yogurt we can into those huge containers in order to feel like we have got the best bargain. The more the better and we as Americans are certainly the epitome of this statement. There is something about those big round containers and that long row or yogurt dispensers that makes you feel free and unrestricted. This is my yogurt and my bowl. I can have what ever I want and nobody can tell me otherwise. This is how we American's think. Self serve or no serve. Self serve frozen yogurt is alway going to be a front runner in the freedom of choice, for dessert that is

Five dollars of what....

America has become obsessed with the 5$ bill. What can I get for 5$ today? We want a bigger bang for our buck these days and with the economy in recession everyone is looking for a great bargain. The fast food industries have realized this need for a bigger better bargain and the magic number has become 5. Everywhere you look advertisements scream out they have the most food at the cheapest prices. What makes 5 the number everyone is craving?

The first 5-dollar combination was from our beloved Little Caesars Pizza. You can’t beat a large pepperoni or cheese pizza for a mere 5 dollars. Whether you are feeding an army or your family it can be done at a reasonable price. America fell in love with the 5 dollar pizza.

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It had just only begun with the Little Caesars Pizza craze. America went crazy for Subway’s massive 5$ footlong. The amazing advertisement and propaganda through Americans for a curve ball, we became obsessed with buying huge sandwiches for only 5$. Any sandwich you wanted and as many as you wanted for merely nothing. The choice and freshness of the product sent Subway straight to the top in 2007-2008. They are delicious and made right in front of you. “Subway eat fresh.” I believe we love this new renzy of the 5$ menu because it seems like a great deal. With tough times in the economy we need something to make us feel good. Subway and other companies have enforced deals that seem unbeatable, with slogans such as “get more for your dollar” Burger king 2008.

Many other companies have taken flight on the 5$ express but nobody has done it quite like Subway and the infamous Little Caesars Pizza. I believe that as humans we are always looking for a deal or something to make us feel as though we got more for our dollar. These advertisements have shown that people will jump at a bargain and the cheaper the prize the more they will by. A 5$ bill seems like for a huge sandwich or a large pizza. We love 5$ meals because is some way it feels like we accomplishes something. We got a bargain! May the 5$ tradition live