Tuesday, December 8, 2009

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Monday, December 7, 2009

Channel is never going to change...


Vanity and weight has always been a big issue in todays society. Why are we so fixated on perfection of the human body? Nowadays you can't go anywhere without seeing weight loss ads and commercials about new and improved diets. When is enough,enough? Now the high fashion industry has even closed in on the dieting side of America, with new ads that encourage people to be thinner and look sexier. Without diversity and individualism we as people as nothing. In today's society we should not focus on what looks good but what feels good. I am appalled at the ad by Channel that would target the heavier set American. Not everyone can be a size 00, and I believe everyone should be happy with the skin they are in.

Being a full figured girl myself I understand how hard it is to find things that fit comfortably, while still flattering my figure. I've known that the high fashion world wasn't for me since I was a small child. The fact of the matter is not everyone can be a small figured person with long legs and a slender torso. We are look different and should be proud to strut out stuff. Channel is targeting those of us who are not in the "model" category but stating that you can wear Channel if you lost weight. This does not sound like an incentive to diet, it sounds more like an insult. Are we not good enough for their clothes? Even if most American's dieted and shed all of those unnecessary pounds, most would still not be able to fit into high fashion clothing. There are high standards that come with the Channel brand and being a little curvy is not one of them.

The ad suggests that if you loose weight and become thin you will be able to wear their clothes. The incentive to be thin is being able to fit in with high society and luxury clothing lines. The food is covered with Channel emblems and calls for people to stop eating fast food and focus on high fashion. Channel does not want to appeal to the masses by changing their sizes. They want you to appease them by loosing weight in order to fit into their smaller more appealing sizes. High fashion involves very small lean people and the industry does not want to change that image as Americans keep growing larger and larger. Basically the ad screams, we are not going to change so you must if you want to wear Channel.

Personally I have never been into high fashion and like to focus more on what fit and what is most flattering to my figure. This ad puts a lot of pressure on people who are trying to fit in and want to wear Channel. The ad does not specifically pertain to just clothing either. It suggests that you need to be thin in order to wear their accessories as well. They want their products to be represented by the most ideal costumers, not the obese Americans of today's society.

People should be less worried about how they look and how others perceive them and more worried about how they feel towards themselves. Channel is very discriminative and needs to broaden the spectrum. Yes we need to stay healthy and clothes would fit better if we were all thinner but we should never have to change the way we are in order to wear a certain brand of clothing. When is enough, enough? America stay strong and active but be yourselves in the process.

Tuesday, October 27, 2009

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Monday, October 26, 2009

More is better, the truth about serving yourself.

We love to serve ourselves. From buffet's to yogurt bars America is obsessed with bigger is better. Why do we go crazy over places that allow us to make our own decisions and select the quantities that we want or think we need? America loves choice and when it comes to self serve ice-cream and yogurt there is no exception. People love the freedom of serving themselves and choosing exactly what and how much they want. We have become infatuated with the self serve world. America loves frozen yogurt and we love make it ourselves.

Where I come from in the central valley we do not have many speciality shops or frozen yogurt stores. All we have is a few mom and pop owned ice creamery's and a dinky TCBY's. Until moving to Long Beach I have never seen a store where you can pick and choose your own yogurt while actually serving yourself. It is amazing. There are so many choices and you feel as though there are endless possibilities. Nothing can come between you and your selections. No one is there to tell you that is too big or you can only have one flavor. You can have it all. In this case as the saying goes "you can have your cake and eat it too." I was astonished by the way people loaded there huge 16oz. bowls with 8 different flavors, then piled on the toppings as though they had never eaten frozen yogurt in their lives. It was overwhelming to see all this yogurt compiled into one bowl at a time. So many calories jammed packed into one huge bowl of sugar and sweetness.

There is no small bowl or mini bowl, there is only big and bigger. The bowls almost play with your mind. You are forced to get a large container yet even though you are y not very hungry you feel the need to feel the bowl up completely. Without filling the bowl up all the way it looks empty and hallow. Nobody wants a pathetic bowl of delicious frozen yogurt. And besides bigger is better! Right? I feel that we as Americans are in love with the freedom to choose our own toppings and pick our own flavors. Plus since we are the ones making it ourselves it does not seem as expensive when we pay for it. Imagine this you load down the bowl with all of your favorite flavors and hundreds of delicious toppings and sauces. It is finally your turn to pay and your place your masterpiece on the weighing machine, the price is a bit steep but you don't even care because you made this all on your own. Suddenly nothing matters anymore, the price is insignificant and all you can think about is the delicious creation you have just concocted.

We cram all of the yogurt we can into those huge containers in order to feel like we have got the best bargain. The more the better and we as Americans are certainly the epitome of this statement. There is something about those big round containers and that long row or yogurt dispensers that makes you feel free and unrestricted. This is my yogurt and my bowl. I can have what ever I want and nobody can tell me otherwise. This is how we American's think. Self serve or no serve. Self serve frozen yogurt is alway going to be a front runner in the freedom of choice, for dessert that is

Five dollars of what....

America has become obsessed with the 5$ bill. What can I get for 5$ today? We want a bigger bang for our buck these days and with the economy in recession everyone is looking for a great bargain. The fast food industries have realized this need for a bigger better bargain and the magic number has become 5. Everywhere you look advertisements scream out they have the most food at the cheapest prices. What makes 5 the number everyone is craving?
The first 5-dollar combination was from our beloved Little Caesars Pizza. You can’t beat a large pepperoni or cheese pizza for a mere 5 dollars. Whether you are feeding an army or your family it can be done at a reasonable price. America fell in love with the 5 dollar pizza.
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It had just only begun with the Little Caesars Pizza craze. America went crazy for Subway’s massive 5$ footlong. The amazing advertisement and propaganda through Americans for a curve ball, we became obsessed with buying huge sandwiches for only 5$. Any sandwich you wanted and as many as you wanted for merely nothing. The choice and freshness of the product sent Subway straight to the top in 2007-2008. They are delicious and made right in front of you. “Subway eat fresh.” I believe we love this new renzy of the 5$ menu because it seems like a great deal. With tough times in the economy we need something to make us feel good. Subway and other companies have enforced deals that seem unbeatable, with slogans such as “get more for your dollar” Burger king 2008.

Many other companies have taken flight on the 5$ express but nobody has done it quite like Subway and the infamous Little Caesars Pizza. I believe that as humans we are always looking for a deal or something to make us feel as though we got more for our dollar. These advertisements have shown that people will jump at a bargain and the cheaper the prize the more they will by. A 5$ bill seems like for a huge sandwich or a large pizza. We love 5$ meals because is some way it feels like we accomplishes something. We got a bargain! May the 5$ tradition live

Wednesday, September 23, 2009

Water. Not one in the same.



Water has always been my favorite drink. I never want to go anywhere with out my canteen in hand, filled with fresh crisp water. Soda sincerely disgusts me, what they do to coffee these days seem so unnatural and milk is only a breakfast drink. I love the way water can quench any unbearable thirst. You can be in the middle of the Mojave Desert or simple sitting in your house on a hot summer day and water just does the trick. Water has that cool, crisp, and unbelievably clean feeling as it descends down your parched throat and it feels as though all of your ailments melt away. I love water so much but why do I and many other people have such a biased on which brand or type of water they would rather drink. Isn't water... water?

I remember when I was younger and my dad dug our first well. My whole family was so excited and wanted to taste the water straight from the Earth. Unfortunately, the water table was deeper than he thought and while he dug endlessly in the hot dry heat, we were forced to drink bottled water that whole summer. My family's water of choice was Aquafina. I fell in love that summer. My mom had never bought bottled water before and it pained her to waste so much plastic but she dealt with her buyer’s remorse and did not let the family suffer. Drinking water out of a bottle was amazing how could I ever go back to drinking from a rusty, ironed enriched tap? The taste of Aquafina was an orgasm in my mouth, with every new bottle came a new orgasmic adventure. It was sweet yet slimy and ran down the throat like a wet water slide in the middle of summer. I loved bottled water and the great thing was it would all taste the same. Or so I thought.

One day while at the store my mom bought Arrowhead water because it was cheaper. I didn’t think twice and eagerly brought the case home so I could chill the contents and begin to indulge in all of its “waterous” wonder. I hated Arrowhead. Have I become a biased water drinker? The water was not smooth and almost had a hard texture. It had an indescribable taste and was not the sweet Aquafina I was used too. I felt as though I had spent the summer in Georgia eating homemade fried chicken and mashed potatoes, and then went back home to California only to find KFC. I was now on a mission to try other bottled water brands in search for a taste to match Aqaufina.

Dasani was horrible and tasted like chalk in a bottle. The off brand water's made me want to cry and I wouldn't even look at the expensive brands such as Evian or Fuji because water should never burn a hole in your pocket. Don't you believe that all water has a different taste? I later found out that all water brands have their own signature taste infused with their own signature mineral and vitamins. I was appalled.