Monday, October 26, 2009

More is better, the truth about serving yourself.

We love to serve ourselves. From buffet's to yogurt bars America is obsessed with bigger is better. Why do we go crazy over places that allow us to make our own decisions and select the quantities that we want or think we need? America loves choice and when it comes to self serve ice-cream and yogurt there is no exception. People love the freedom of serving themselves and choosing exactly what and how much they want. We have become infatuated with the self serve world. America loves frozen yogurt and we love make it ourselves.

Where I come from in the central valley we do not have many speciality shops or frozen yogurt stores. All we have is a few mom and pop owned ice creamery's and a dinky TCBY's. Until moving to Long Beach I have never seen a store where you can pick and choose your own yogurt while actually serving yourself. It is amazing. There are so many choices and you feel as though there are endless possibilities. Nothing can come between you and your selections. No one is there to tell you that is too big or you can only have one flavor. You can have it all. In this case as the saying goes "you can have your cake and eat it too." I was astonished by the way people loaded there huge 16oz. bowls with 8 different flavors, then piled on the toppings as though they had never eaten frozen yogurt in their lives. It was overwhelming to see all this yogurt compiled into one bowl at a time. So many calories jammed packed into one huge bowl of sugar and sweetness.

There is no small bowl or mini bowl, there is only big and bigger. The bowls almost play with your mind. You are forced to get a large container yet even though you are y not very hungry you feel the need to feel the bowl up completely. Without filling the bowl up all the way it looks empty and hallow. Nobody wants a pathetic bowl of delicious frozen yogurt. And besides bigger is better! Right? I feel that we as Americans are in love with the freedom to choose our own toppings and pick our own flavors. Plus since we are the ones making it ourselves it does not seem as expensive when we pay for it. Imagine this you load down the bowl with all of your favorite flavors and hundreds of delicious toppings and sauces. It is finally your turn to pay and your place your masterpiece on the weighing machine, the price is a bit steep but you don't even care because you made this all on your own. Suddenly nothing matters anymore, the price is insignificant and all you can think about is the delicious creation you have just concocted.

We cram all of the yogurt we can into those huge containers in order to feel like we have got the best bargain. The more the better and we as Americans are certainly the epitome of this statement. There is something about those big round containers and that long row or yogurt dispensers that makes you feel free and unrestricted. This is my yogurt and my bowl. I can have what ever I want and nobody can tell me otherwise. This is how we American's think. Self serve or no serve. Self serve frozen yogurt is alway going to be a front runner in the freedom of choice, for dessert that is

1 comment:

  1. I do believe that in America there's better chance at getting self-serve in the yogurts and buffets. After all, humans are all greedy in some way, so the more we can possibly get, we thrive to achieve that. It gives us a sense/feel of accomplishment. Other than yogurt stores and buffets, fast food restaurants like Dairy Queen offers the ''Sweet Deals'': different choice of three-four combination under five dollars-- from chocolate ice cream to blizzards to fries and hamburgers. Even in In-N-Out, where we normally would not notice when we order our burgers, you can tell them to get rid of the lettuce or the tomato, or add an extra packedge of mustard or ranch sauce on the buns.

    Coming back to the self-serving yogurt, I love the idea how you can choose what kind of flavor and toppings you want to add. Though in some other yogurt stores I've been to, such as KiwiBerry, where you cannot self-serve, the containers are small, and the cashier is all running around taking money and checks, while running back to help another person in line with their yogurt and toppings. It can become a bit unsanitary in my opinion.

    On the other hand, can we really have the stomach finish what we get? Such as the giant bowel of frozen yogurt with three different flavors, and eight different toppings literally as large as Mt. Everest. If we cannot, wouldn't they be just going waste?

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