Vanity and weight has always been a big issue in todays society. Why are we so fixated on perfection of the human body? Nowadays you can't go anywhere without seeing weight loss ads and commercials about new and improved diets. When is enough,enough? Now the high fashion industry has even closed in on the dieting side of America, with new ads that encourage people to be thinner and look sexier. Without diversity and individualism we as people as nothing. In today's society we should not focus on what looks good but what feels good. I am appalled at the ad by Channel that would target the heavier set American. Not everyone can be a size 00, and I believe everyone should be happy with the skin they are in.
Being a full figured girl myself I understand how hard it is to find things that fit comfortably, while still flattering my figure. I've known that the high fashion world wasn't for me since I was a small child. The fact of the matter is not everyone can be a small figured person with long legs and a slender torso. We are look different and should be proud to strut out stuff. Channel is targeting those of us who are not in the "model" category but stating that you can wear Channel if you lost weight. This does not sound like an incentive to diet, it sounds more like an insult. Are we not good enough for their clothes? Even if most American's dieted and shed all of those unnecessary pounds, most would still not be able to fit into high fashion clothing. There are high standards that come with the Channel brand and being a little curvy is not one of them.
The ad suggests that if you loose weight and become thin you will be able to wear their clothes. The incentive to be thin is being able to fit in with high society and luxury clothing lines. The food is covered with Channel emblems and calls for people to stop eating fast food and focus on high fashion. Channel does not want to appeal to the masses by changing their sizes. They want you to appease them by loosing weight in order to fit into their smaller more appealing sizes. High fashion involves very small lean people and the industry does not want to change that image as Americans keep growing larger and larger. Basically the ad screams, we are not going to change so you must if you want to wear Channel.
Personally I have never been into high fashion and like to focus more on what fit and what is most flattering to my figure. This ad puts a lot of pressure on people who are trying to fit in and want to wear Channel. The ad does not specifically pertain to just clothing either. It suggests that you need to be thin in order to wear their accessories as well. They want their products to be represented by the most ideal costumers, not the obese Americans of today's society.
People should be less worried about how they look and how others perceive them and more worried about how they feel towards themselves. Channel is very discriminative and needs to broaden the spectrum. Yes we need to stay healthy and clothes would fit better if we were all thinner but we should never have to change the way we are in order to wear a certain brand of clothing. When is enough, enough? America stay strong and active but be yourselves in the process.
I absolutely love that you did a post on this. I have not seen anybody address the problem of high-fashion lines such as Channel. You are absolutely right, they are not going to change to appease America; America has to change to appease them. I think it is so tragic that young girls grow up looking at magazine that promote unhealthiness. A model size figure is maybe one in fifty. It makes me so sad to know that many little girls suffer from eating disorders because companies like this refuse to change for America. I agree with you, America stay strong and learn to be comfortable in your own skin, not somebody else’s.
ReplyDelete-Kaila